Synopsis
Branding in Seongsu (2024) is a South Korean rom-com you can watch online on iFILM. A ruthless, work-obsessed marketing executive and a warm but awkward intern can't stand each other — until one unexpected kiss turns everything upside down.
The kiss swaps their souls, and suddenly each has to get through the workday in the body of the colleague they despise: deadlines, bosses, temper and all. Kim Ji-eun and Lomon play the chaos for contrast — the longer the swap drags on, the harder it gets to keep lying about the dislike. Set in Seoul's trendy Seongsu district, it's a brisk, light office romance with a fantasy hook. Directed by Jeong Heon-su, it's an easy pick when you're in the mood for something sweet. Stream Branding in Seongsu (2024) online on iFILM.
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