Season 1
Synopsis
The Toys That Made Us (2017), Season 1 is Netflix's documentary about legendary toys, ready to watch online on iFILM — four episodes, each digging into one franchise that shaped childhoods.
This first run is built from four profiles: Star Wars, Barbie, He-Man and G.I. Joe. Designers, marketers and collectors recall how a small Cincinnati outfit landed the Star Wars action-figure license and turned it into the most profitable toy line ever, how a Mattel co-founder reworked a racy German doll into Barbie, and who actually coined the phrase "action figure" more than fifty years back. Billion-dollar booms sit right next to the flops.
It's made with real affection for the geek and the archive, full of behind-the-scenes lore. The season lands best with anyone who grew up clutching these boxes. Stream The Toys That Made Us Season 1 online on iFILM.
4 episodes
S1·E1Star Wars
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
S1·E2Barbie
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
S1·E3He-Man
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
S1·E4G.I. Joe
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
Comments 0