Season 2
Synopsis
The Toys That Made Us (2017), Season 2 is a Netflix documentary you can watch online on iFILM — four episodes about the people who turned plastic into billion-dollar franchises.
This run trades capes for a different shelf. The Star Trek chapter digs into how a space brand fumbled itself for years before fighting back in a crowded toy market. Transformers comes next: clever Japanese molds bolted to a Marvel Comics backstory, and the aisle was never the same. There's an episode on LEGO too, tracing the Danish brick from a countryside workshop to the largest toymaker on Earth. The season closes on Hello Kitty, where Sanrio's "small gift, big smile" motto built a global icon.
The tone runs steadier than season one, yet the founders stay candid about the money and the misfires. Stream The Toys That Made Us Season 2 online on iFILM.
4 episodes
S2·E1Star Trek
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
S2·E2Transformers
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
S2·E3LEGO
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
S2·E4Hello Kitty
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
Comments 0