No Gain No Love (Season 1)

No Gain No Love (손해 보기 싫어서, 2024) is a South Korean romantic comedy series you can watch online on iFILM. Shin Min-a plays Son Hae-yeong, a woman who has spent her whole life refusing to come out on the losing end of any deal — and who treats a marriage proposal the same way she treats a contract negotiation.

Facing the threat of losing a promotion she has worked years for, Hae-yeong approaches Kim Ji-uk — the quiet guy behind the counter at her neighbourhood convenience store — with a simple offer: a fake marriage, mutual benefit, no feelings involved. Kim Young-dae plays Ji-uk. The series is directed by Kim Jong-sik. Things, predictably, do not stay simple.

What makes it worth watching is the show's commitment to its own premise: both characters genuinely keep score, and the comedy comes from watching two people who are very good at protecting themselves slowly run out of reasons to. Stream all episodes of No Gain No Love (2024) online on iFILM.