Trainwreck: The Cult of American Apparel

Trainwreck: The Cult of American Apparel (2025) is a British-American documentary you can watch online on iFILM, directed by Sally Rose Griffiths. In 54 minutes it covers the full rise and collapse of a brand that made ethical manufacturing its entire identity — then spent years contradicting it.

American Apparel operated out of Los Angeles with a genuine above-market wage policy and a strict no-offshore model. The "Made in USA" positioning was real. What wasn't sustainable was founder Dov Charney and the culture around him. Former employees and people inside the company trace how a label with a credible alternative model filed for bankruptcy twice. Stream Trainwreck: The Cult of American Apparel (2025) online on iFILM.