Synopsis
O Negocio (2013), Season 1 — thirteen episodes of Brazilian HBO comedy-drama you can watch online on iFILM. The premise is absurd and played completely straight: what happens when an escort with an MBA decides to run the oldest profession like a proper startup?
Karin launches Oceano Azul — Blue Ocean — armed with a business plan, a focus group, and a positioning strategy. Luna has a different agenda: land a millionaire husband, and she is not above pretending to be one to get closer. Magali operates on her own terms. Together the three navigate early partnerships, awkward client situations, and the very real threat of a state prosecutor who has made it her personal mission to shut them down. Season 1 charts the messy, funny work of building something from scratch in a market that has no rulebook and no legal protection.
Stream O Negocio Season 1 — all episodes — on iFILM. The show never lectures; it just watches sharp women figure it out one bad idea at a time.
13 episodes
S1·E1Vision
A personal and professional crisis throws Karin into a risky venture to be the first escort girl with a proper business plan.
S1·E2Tying Sale
Karin and Luna become business partners and start offering their services at stag parties. However, Luna has not lost her dream: to pick up a millionaire.
S1·E3Focus Group
While Karin is carrying out research with a focus group to find out what men really want, Luna tries to pass herself off as a millionaire to win over Oscar.
S1·E4Overbooking
Karin has a plan. She will offer her services to the passengers who are victims of overbooking. But the presence of a company executive could ruin everything.
S1·E5All About Karin
Karin meets up again with an old friend, Augusto, and tells him she is an escort girl. Luna and Magali make a bet with each other about their clients.
S1·E6Impulse Buying
Oceano Azul is doing well, but the business is threatened by an investigation by a state prosecutor, on a crusade against prostitution.
S1·E7Turn Around
Oceano Azul is on the rocks and Karin decides to go and see her former pimp, Ariel. Meanwhile Luna may be about to have her dream come true.
S1·E8Repositioning
In order to complete Oceano Azul's makeover, Karin is refusing any business. In the meantime, Magali tries to gatecrash a party to launch the company's new image.
S1·E9Luna
Luna is doing her best to forget Oscar, while Karin has a new plan. From now on the clients themselves will decide how much they pay.
S1·E10Share of Heart
While Augusto is trying to make up to Karin, she is putting another of her strategies to make Oceano Azul more exclusive into practice.
S1·E11Value of the Brand
Karin wants to sponsor the major event in the paid sex calendar. But she needs to persuade her partners to part with the cash to pay for it.
S1·E12Loyalty Plan
While Karin is facing up to the difficult task of making her clients loyal to a hooker, Luna's brother begins to suspect she is hiding something and starts to follow her.
S1·E13Share of Wallet
Oceano Azul is now a well-established business and has its eye set on the last bastion in the life of its male customers, the weekend.
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