Harsh Couture

Harsh Couture (Perrengue Fashion, 2025) is a Brazilian comedy you can watch online on iFILM, directed by Flávia Lacerda. Fashion influencer Paula Pratta lands her biggest campaign yet — a Mother's Day collaboration with a major brand, and all she needs is her son by her side. He has already traded California business school for a permaculture institute deep in the Amazon.

Paula grabs her assistant and flies after him. No signal, no filters, no brand-approved backdrop — just jungle and a kid who has genuinely changed. Ingrid Guimarães makes the whole thing work: she plays Paula as someone who is annoying in an entirely recognizable way, and the film is honest enough not to rush her transformation. Stream Harsh Couture (2025) on iFILM.