Synopsis
Nathan for You (2013), Season 3 brings Comedy Central's straight-faced consultant back for eight more episodes you can watch online on iFILM, with the schemes drifting further from marketing and closer to pure performance art. Real businesses, real customers, plans no sane advisor would sign off on.
It opens with a tiny electronics store going to war against a retail giant, then spirals into a ranch built for overweight riders, a bogus fitness craze called The Movement that secretly supplies free labor to a moving company, and a 24-hour antique shop rigged around a "you break it, you buy it" trap. The high point is Smokers Allowed: to legally let people smoke in a bar, Nathan reframes the night as a theatrical play, then painstakingly restages every customer's words with actors. Plenty of viewers rank that half hour among the finest things ever aired.
By this season the show cares less about profit and more about loneliness, awkwardness, and the strange effort of trying to be decent. The finale, in which he tries to turn an ordinary man into a humanitarian hero, plays almost like drama. Stream Nathan for You Season 3 online on iFILM.
8 episodes
S3·E1Electronics Store
Nathan clashes with a giant corporation when he tries to help a struggling electronics store.
S3·E2Horseback Riding / Man Zone
Nathan comes up with a way for a ranch to accommodate overweight riders; a women's boutique attempts to appease male customers by creating a "Man Zone"; after discovering that the maker of his jacket had published a tribute to alleged Holocaust denier Doug Collins in its catalog, Nathan starts a holocaust awareness-themed clothing company of his own, Summit Ice Apparel.
S3·E3The Movement
Nathan provides a moving company with free labor by developing an exercising fad known as "The Movement".
S3·E4Sporting Goods Store / Antique Shop
Nathan helps a struggling sporting goods store by recruiting promising young athletes to endorse the brand; Nathan helps an antique shop increase its revenue by having it open 24/7 to induce violations of a "You break it, you buy it" rule.
S3·E5Smokers Allowed
Nathan discovers he can allow smoking at a bar if he presents it as a "play" to an audience of two; Nathan stages a re-creation of the scenes as an actual performance.
S3·E6Hotel / Travel Agent
A hotel markets itself to parents who are sexually active; a travel agent concentrates on older clients. Also, Nathan shares his solution for tardiness.
S3·E7Nail Salon / Fun
A plan to protect women's nail polish from chipping goes awry, and Nathan addresses his worst personality flaw.
S3·E8The Hero
Nathan impersonates another person in an effort to turn them into a humanitarian hero.
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