Synopsis
Nathan for You (2013–2017) is a Comedy Central series you can watch online on iFILM. Posing as a business consultant, Nathan Fielder offers real small companies advice no sane expert would dare to try.
His ideas are absurd to the point of genius. To rescue a struggling coffee shop, he opens "Dumb Starbucks," a shameless parody of the chain. To pull tourists into a souvenir store, he hires a Johnny Depp impersonator. He ties a rebate to climbing an actual mountain. The owners go along with it for real, never quite grasping what they have agreed to, while the camera catches the genuine discomfort of people who aren't acting.
Fielder plays a version of himself — shy, deadpan, awkward, with cold calculation hiding behind the blank stare. Across four seasons the cringe comedy quietly becomes a study of loneliness, the prank souring into something almost tender. The show built a cult following and a whole comic language Fielder later pushed further in The Rehearsal. Not for everyone, but it sinks its hooks deep. Stream every season of Nathan for You online on iFILM.
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