The Ideal

The Ideal (L'Idéal, 2016) is a French satirical comedy you can watch online on iFILM, directed by novelist Frédéric Beigbeder. Octave Parango is a burned-out model scout living large in Moscow, drifting between nightclubs and his oligarch friends' private jets.

Then the cosmetics empire Idéal lands in a media scandal and hands him an ultimatum: seven days to find a brand-new face — not a pretty model, but the ideal itself. So Octave sets off across post-Soviet Russia hunting for a muse. Beigbeder adapts his own novel, a follow-up to 99 Francs, and Gaspard Proust delivers the cynicism with a lazy, lethal calm. It's sharp, deliberately un-PC, and aimed straight at the advertising world's vanity. Stream The Ideal online on iFILM.