POM Wonderful Presents: The Greatest Movie Ever Sold
He's not selling out, he's buying in.
Synopsis
POM Wonderful Presents: The Greatest Movie Ever Sold (2011) is a documentary comedy you can watch online on iFILM, directed by Morgan Spurlock — the man behind Super Size Me. The premise is a closed loop: Spurlock funds a film about branded entertainment entirely through branded entertainment deals, then points a camera at every step of the process.
He approaches corporations openly, pitching them spots in a movie that is explicitly about corporations buying spots in movies. Some say no, some say yes with conditions that are stranger than anything a scriptwriter would dare invent. POM Wonderful ends up as the top sponsor, which is why their name sits in the official title. Quentin Tarantino, J.J. Abrams, Brett Ratner, and Ralph Nader all weigh in; Donald Trump appears briefly. Each conversation circles the question of where creative intent ends and commercial obligation begins — while the film itself keeps selling.
What makes it land is that Spurlock never pretends to stand outside the system he's mocking. He's the product. The audience is watching him become the product. It's a tighter satirical move than most scripted comedies manage. Stream The Greatest Movie Ever Sold (2011) on iFILM.
Starring
Comments 0